{"id":126,"date":"2018-10-27T18:03:19","date_gmt":"2018-10-27T18:03:19","guid":{"rendered":"http:\/\/www.veritay.co.uk\/?page_id=126"},"modified":"2018-10-27T18:03:19","modified_gmt":"2018-10-27T18:03:19","slug":"ux-user-experience","status":"publish","type":"page","link":"https:\/\/www.veritay.co.uk\/?page_id=126","title":{"rendered":"UX &#8211; User Experience"},"content":{"rendered":"<p>Research is the critical foundation for great UX design.\u00a0 We can use a wide range of techniques in serials, parallel, or combination to suit the needs of and that are most appropriate for the project, including;<\/p>\n<ul>\n<li>Contextual Interviewing and Inquiry<\/li>\n<li>Passive Observation<\/li>\n<li>POEMS and AEIOU Analysis<\/li>\n<li>Card Sorting<\/li>\n<li>Cognitive Mapping<\/li>\n<li>CX Auditing<\/li>\n<li>Storytelling<\/li>\n<li>Ethnography<\/li>\n<li>User Workshops and Focus Groups<\/li>\n<li>Usability testing<\/li>\n<li>Stakeholder mapping, engagement, and walk-throughs<\/li>\n<li>Prototyping using techniques including image boarding, evaluative techniques, bodystorming and video prototyping.<\/li>\n<\/ul>\n<p>These can be used with traditional market research techniques.<\/p>\n<p>Vitally UX research is about taking findings through insights into opportunities&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research is the critical foundation for great UX design.\u00a0 We can use a wide range of techniques in serials, parallel, or combination to suit the needs of and that are most appropriate for the project, including; Contextual Interviewing and Inquiry Passive Observation POEMS and AEIOU Analysis Card Sorting Cognitive Mapping CX Auditing Storytelling Ethnography User &hellip; <a href=\"https:\/\/www.veritay.co.uk\/?page_id=126\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">UX &#8211; User Experience<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX - User Experience - Veritay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.veritay.co.uk\/?page_id=126\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX - User Experience - Veritay\" \/>\n<meta property=\"og:description\" content=\"Research is the critical foundation for great UX design.\u00a0 We can use a wide range of techniques in serials, parallel, or combination to suit the needs of and that are most appropriate for the project, including; 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